Episode 3

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Published on:

12th Aug 2020

Episode 3: Katrina McCarter and Marketing to Mums

In this week’s episode Adrian brings the effervescent marketing specialist, Katrina McCarter, to the mic. Among other things, Katrina is the founder of Marketing to Mums, a marketing and research consultancy based in Melbourne, a Best-selling Author, Speaker and Business Advisor and mother of three. After years of research into mother's behaviours, Katrina has published her findings in two bestselling books: two books: Marketing to Mums in 2016 and The Mother of All Opportunities which launched last October in New York.

Adrian and Katrina discuss the insights that led Katrina to start her Marketing to Mums consultancy, and the significance of mothers as a target market, and how businesses can effectively segment and target this market.

To learn more about the Marketing to Mums universe, head to http://marketingtomums.com.au/ .

You can also find Katrina and Marketing to Mums on social media, using the links below:

Facebook: www.facebook.com/marketingtomums

LinkedIn: https://www.linkedin.com/in/katrina-mccarter/

Plus, Katrina has been generous enough to provide our listeners today with a code for free shipping on any Marketing to Mums book purchase! Simply head to www.marketingtomums.com.au/book and enter the code ‘FREE’ at checkout.

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About the Podcast

TradesFormational

The ultimate podcast for maintenance tradies.

Adrian Fadini, business owner and coach at TradesFormation has spent the last 5 years supporting maintenance tradies to implement the best sales processes and systems to completely transform their businesses. A plumber by trade, he owned his own plumbing business, Plumber to the Rescue, which he successfully sold to the biggest competitor in 2012. Adrian hopes to help re-write the narrative of the trades industry so that young people who undertake trades apprenticeships can feel as proud, excited and celebrated as any other young person taking on another career path. By empowering tradies across Australia with the best sales and business knowledge, he has helped hundreds of businesses to systemise their business, double their profitability, and become leading examples in the industry. In this podcast, Adrian speaks with business and industry experts who have influenced his own approach to business, to share their knowledge with the next generation of trades business owners.

About your host

Adrian Fadini

After building his own plumbing business, Plumber To The Rescue, from the ground up, Adrian worked hard to make it one of Sydney's most reputable trade businesses.

He soon realised that a key ingredient to success was regular training. Adrian developed a passion for training and trained his team weekly always looking for ways to fine-tune his training.

After selling his business to his largest competitor in 2012 Adrian entered into 2-year contract, as a condition of sale, where Adrian was responsible for bringing in account clients such as strata companies, chains of pubs and clubs and other businesses that required ongoing plumbing and electrical services.

Once this contract period ended Adrian became a full-time business coach and sales training expert, he wanted to make sure the mistakes he learned from, along with his many hours of research, networking and testing could be turned into a teachable set of workshops to help others.

Adrian understands the day to day struggles of running your own small business. He knows how to overcome them, and how to build a successful, profitable business.

Using his experience in the trades industry, combined with the skills in training and coaching that he has honed over many years, Adrian can add significant value to your small-medium business.