Episode 2

Published on:

15th Jul 2020

Episode 2: Cian Mcloughlin on Win Loss Analysis

On today’s episode Adrian chats with Cian Mcloughlin, the founder and CEO of Trinity Perspectives, author of the Amazon #1 best seller Rebirth of the Salesman and co-author of Amazon #1 best seller Secrets for Business Success and has been voted one of the Top 50 Sales Blogs in the world for four years running.

Trinity Perspectives is a boutique training and consulting company specialising in Win Loss Analysis and Sales Transformation, and in this conversation Cian talks about how Win Loss Analysis can apply to your trades businesses.

To find out more about Cian and Trinity Perspectives, you can head to the Trinity Perspectives website (https://www.trinityperspectives.com.au/)and follow Cian on LinkedIn (https://www.linkedin.com/in/cianmcloughlin/).

Plus, Cian has been generous enough to share a FREE copy of his bestselling book Rebirth of the Salesman with today’s listeners. Download your copy here: https://f.hubspotusercontent10.net/hubfs/5171165/Rebirth%20of%20the%20Salesman%20free%20download.pdf.


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About the Podcast

The ultimate podcast for maintenance tradies.
Adrian Fadini, business owner and coach at TradesFormation has spent the last 5 years supporting maintenance tradies to implement the best sales processes and systems to completely transform their businesses. A plumber by trade, he owned his own plumbing business, Plumber to the Rescue, which he successfully sold to the biggest competitor in 2012. Adrian hopes to help re-write the narrative of the trades industry so that young people who undertake trades apprenticeships can feel as proud, excited and celebrated as any other young person taking on another career path. By empowering tradies across Australia with the best sales and business knowledge, he has helped hundreds of businesses to systemise their business, double their profitability, and become leading examples in the industry. In this podcast, Adrian speaks with business and industry experts who have influenced his own approach to business, to share their knowledge with the next generation of trades business owners.

About your host

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Adrian Fadini

After building his own plumbing business, Plumber To The Rescue, from the ground up, Adrian worked hard to make it one of Sydney's most reputable trade businesses.

He soon realised that a key ingredient to success was regular training. Adrian developed a passion for training and trained his team weekly always looking for ways to fine-tune his training.

After selling his business to his largest competitor in 2012 Adrian entered into 2-year contract, as a condition of sale, where Adrian was responsible for bringing in account clients such as strata companies, chains of pubs and clubs and other businesses that required ongoing plumbing and electrical services.

Once this contract period ended Adrian became a full-time business coach and sales training expert, he wanted to make sure the mistakes he learned from, along with his many hours of research, networking and testing could be turned into a teachable set of workshops to help others.

Adrian understands the day to day struggles of running your own small business. He knows how to overcome them, and how to build a successful, profitable business.

Using his experience in the trades industry, combined with the skills in training and coaching that he has honed over many years, Adrian can add significant value to your small-medium business.